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????曹天力说:“现在我们村里只有四五个微信群。”在村里年轻人的推动下,重视亲友关系和邻里关系的农村迅速形成了一个社会网络连接下的网络购物新阶层。一群“小城镇青年”被贴上“低收入”、“穿着乡土风格”、“缺乏品味”的标签,在几年的时间里通过消费和阅读培育了两家美国股票上市公司。当他们在业余时间刷手机时,“今天的头条新闻”、“抖动”和“快手”背后的运营商的估值一次又一次打破了记录。数据显示,截至2018年6月,我国农村网民规模达到2.11亿,农村网络零售规模不断扩大,农村网络零售总额达到632.28亿元,比上年同期增长34.4%。曹天莉,五个微信消费群体中的一个农村消费者,在经历了一系列的挣扎之后,喜欢购物。曹天力,河南省新乡市延津县人。2018年初,她以一分钱的价格通过一个朋友从威迈发来的购买链购买了一辆平衡车。出乎意料的喜悦使她着迷。来自四川攀枝花的芒果,来自广西的百香果,来自河南的大蒜,垃圾袋,纸巾,仅7元的雨衣和价值9.9元的户外露营吊床。很快,作为国内的主要消费国,曹天力的新家用产品几乎都是一起购买的。从她居住的盐津县四海乡李楼村到县城,开车一个小时,出行不便,网购成为当地人购买日用品的较好选择。起初,曹天莉只有一个家庭成员和亲戚的小团体,致力于分享她在互联网上看到的低价商品的链接。不到一年后,她又成立了五个购物小组,以容纳更多的邻居和朋友。跨境电子商务平台Ocean Wharf发布的数据显示,在敢花钱的城市中,三、四线城市几乎占据了榜单上一半的席位,三、四线城市居民的消费能量比二线城市强。曹天力和延津县四海乡居民网上购物力的崛起,是农村网上消费水平快速增长的缩影。数据显示,2018年上半年,农村网络零售规模不断扩大,农村网络零售总额632.28亿元,比上年同期增长34.4%,全国农产品网络零售总额达到632.28亿元。A达到906亿元,比上年同期增长39.6%。虽然他们的购买力低于大城市,但购买“品牌商品”的需求仍然很大。杨玲是武汉市下乡的国内手机品牌采购助理。她的工作是向“小城镇的年轻人”销售产品。在他看来,这样一个群体有着强烈的需求。“不想落后”的心态,他们有提升消费的内在动力。因此,低价但功能齐全的时尚产品满足了消费者的需求。2018年第三季度,华为(包括Glory)、小米、Oppo和维梧(Vivo)占据了全球前六大手机出货量中的四个。尤其是平均价格相对较低的oppo和vivo出现了奇迹般的上涨,离不开中国中小城市和农村市场的支撑。这些新星背后财富的快速积累和企业的爆炸式增长,几乎都有着相同的故事情节,即捕捉三线或四线下沉市场的用户,即所谓的“小城镇青年”。2008年10月,胡润80后自创50强创始人黄娥以950亿元的价格位居榜首。与王思聪的50亿元相比,黄娥几乎是他的20倍,而且只花了三年时间。母公司“今日头条”和“神经过敏”的创始人张一鸣以650亿元的家庭收入位居榜单第二,财富增长124%。与此同时,速递科技的创始人苏华和有趣的头条新闻的创始人李雷都以很高的财富增长率登上了榜单。据咨询公司麦肯锡(McKinsey)称,未来三、四线城市的中产阶级将成为增长最快的群体,2022年达到40%。除了收入增长外,三、四线居民海荣的休闲时间也比二线城市的居民多。根据北京大学与智联联合研究中心发布的《中国工作场所平衡指数调查报告》,三级以下城市(35%)每周工作时间的比例最高,为31-40小时,低于一级城市(56%)和二级城市(47%),低于一级城市(47%)。小时数超过41小时,三线以下的城市也同样低。一、二线城市三线以下城市居民工作时间比例为21-30小时,高于一、二线城市。因此,他们有更多的时间追求和支付娱乐和娱乐。在以权力、金钱、资源和信息划分的舆论领域,被主流话语排斥的小城镇青年将在2018年消费视频。被互联网的聚光灯照亮。尽管他们仍然没有发言权,但他们绝对是速战速决、今天的头条新闻、神经过敏和拼写方面的主角。五环中的人可能不明白,但他们永远不会隐形。不可忽视的是,小城镇的年轻人不仅是资本家的金矿,而且他们的消费文化也将被出口,互联网文化的不断融合将重塑他们的话语体系,甚至重塑他们的生活方式。责任编辑:包一凡

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